New bite-sized pies from Patties, Patties Pie Bites, are proving a hit with consumers. These fabulous little pies have gained a 10.9% share of the party segment in just the first 3 months, and have driven growth of the Patties brand and the party category.
Patties Brand Manager, Peter Sheedy, says the bite-sized party format, and ease of storing, serving and enjoying, has made Patties Pie Bites a very popular product innovation.
“Patties Pie Bites only take 10 minutes to heat up, which makes them perfect for a quick after school snack, or any sort of entertaining occasion.
“The 750g resealable packs contain 45 Pie Bites, making it easy to serve just the right amount, and store the remainder in the freezer, ready for next time.
“People love the bite-sized format - you can pop a whole one straight in your mouth.
“Whether as a snack at home, or an entertaining solution for parties at home or the office, Patties Pie Bites are proving the ultimate crowd pleaser this spring-summer season”, Mr Sheedy said.
Patties Pie Bites are available in three delicious flavours, beef, chicken and vegie curry, in resealable 45 piece 750g packs, in the freezer of leading supermarkets nationally, RRP $8.00.